A brand and creative consultancy built around connection.
We help brands grow by building stronger relationships with the people they care about most.
Most brands talk.
The best connect.
We help brands build stronger connections through:
Human truths.
Understanding what people care about.
Human brands.
Defining how the brand behaves.
Human stories.
Telling stories people feel.
Human moments.
Designing memorable experiences.
Human leaders.
Making leaders the voice of the brand.
Human connections.
Turning audiences into communities.
Don’t chase attention.
Create belonging.
Founder
be human was founded by award-winning brand and creative leader Matt Gale.
Matt’s career has been built on the belief that brands should make people feel something. Something about the brand. But also, something about themselves.
For more than 18 years, Matt has worked in-house building brands, creating experiences and telling stories that resonate and inspire action with external and internal audiences alike.
He is a regular speaker on brand, creativity and storytelling and was selected for the 2026 cohort of the coveted D&AD Creative Leadership programme.
With a collaborative approach and an unwavering belief in the power of possibility, ideas and creativity. Matt set up be human to help organisations achieve long term success by building brands that people care about and want to be a part of.
